![]() Want to find pictures of your favorite celebrity? In this blog we’ll go over the top image recognition tools, and pull out what will most suit a brand’s needs.Want to Search by Image? This list of best reverse image search engines and image search lookup tools will help you find photos in the easiest way possible. Image recognition is becoming a competitive field, and there are tools to help you organize, analyze, and prioritize visuals in the way we currently scrutinize copy with social listening tools. This opens a whole new world of available analysis, something every marketer will be keen to dive into. Software development and AI integration over the past decade means image recognition is now possible without any text attached. This meant relying on somebody to actually add alt text when uploading the image, which doesn’t always happen. In the past, you had to rely on the alt text within an image to find it. On top of this, you might be looking to track unexpected places your brand appears, base a campaign around visuals, or make sure your product photos are being properly picked up by search engines with product image recognition. You’ll likely even find mentions you weren’t aware of. A company’s logo will pop up everywhere – from its own website and social channels, to review sites, news articles, and even competitor domains. This is the bread and butter for understanding how a brand is being presented online. Searching images for logos is usually the first step marketeers and brand managers will take into image recognition. The ability to logo search by image alone is nothing new, but the technology is always getting smarter, and it’s now possible to find images that only feature a small slice of a logo. This is why you need to invest in a platform that gives you complete access to the mentions of your logo and those of your competitors, even when there is no text attached. This means you’ll miss a lot of mentions. Some platforms can only identify image mentions in relation to specific keywords provided by the user. Does the tool allow you to search for logos without using keywords? It means you can get the whole picture, while seeing how the two types differ. Can you compare topics of a conversation between image vs text mentions?īeing able to compare and contrast data from both image and text mentions in one place is important. Be sure to investigate this when choosing your tool as false-positive rates will vary from technology to technology. What is the false-positive rate?Ī false-positive is when a logo is incorrectly detected in an image, such as a tool thinking a logo is present when it isn’t. Other tools can track your logo as a quickly as a few hours or a few days at most (such as our Image Insights offering). Speed is important, especially for real-time conversation tracking. Some services can take a long time to detect a logo (five weeks, in some cases). Find out if the tool you’re looking at can handle these situations without failing to detect your logo. Logos can often be obscured or tiny in pictures. Some services will have a limited number of logos that you can search for, while others will allow you to choose whichever one you like (including logo variations). Can you search for any logo?įlexibility and choice is clearly important. They all have strengths and weaknesses, so this will help you work out exactly what you need. To start off, here’s six key questions to ask yourself before choosing an image recognition tool. How to choose an image recognition tool.When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. If you are an image recognition rookie, this blog will come in handy. ![]() Even better, these tools can do that work in no time.īy using one of these platforms, as a brand manager or commercial director, you can gain deep insight into how your brand or product is being presented online – and what issues you may need to tackle. Without image detection technology, you won’t see the 80% of images that don't mention your brand in text. Protecting brand copyright, seeing where your images are being used (and misused), and widening your e-commerce network are all good reasons why you might need image recognition software. The internet speaks in imagery as well as words, so it’s not enough to just search for keywords in online conversations. Once you have these images, you can conduct analysis, better understand your brand, know your customers, and improve your marketing strategy. Without this information, brands can be blind to the torrent of threats and opportunities directed at them each day. Brands can use image detection to find out where their consumers see them.
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